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Landing pages do not only attract users, but interest them and evoke actions. Using the AIDA approach in your design allows you to gain more conversions.
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Case Study: Designing a landing page using the AIDA framework for an offline event., by Shivani
The AIDA model is no longer the best layout for your landing pages! We've reinvented the ATIDFA model and it converts much, much better. Steal - Thread from Oliver Kenyon
Case Study: Designing a landing page using the AIDA framework for an offline event., by Shivani