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Millennials' tastes are shifting away from the high-gloss, overt sexiness that made Victoria's Secret so popular for so long.
Two things: 1) VS was already on the decline and using influencers
Victoria's Secret ditches wokeness over sexiness after sales drop
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How Victoria's Secret is bucking the bralette trend
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Victoria's Secret has a bra problem - MarketWatch
What's wrong with lingerie? - UnHerd
Victoria's Secret Shifts Its Focus to the Bralette - WSJ