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Collaboration Nation: How Adidas' Brand-Collabs Are Changing the Game

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When I think about my love for Adidas, it all goes back to a moment from my childhood. In 1989, my family had just moved to the United States, and my dad bought me a boombox from a man down the street whom everybody called "Blue Eyes".

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Collaboration Nation: How Adidas' Brand-Collabs Are Changing the Game