Cristiano Ronaldo launches CR7 underwear

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Cristiano Ronaldo, the legendary Portuguese footballer, joins a long line of male sporting celebrities entering the world of male fashion, in particular the male underwear industry. One of the most anticipated new male underwear brands of the year, CR7, was launched yesterday in Madrid. Ronaldo revealed a 19 metre high campaign image featuring himself wearing

Real Madrid football player Cristiano Ronaldo launches his CR7 By News Photo - Getty Images

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Real Madrid football player Cristiano Ronaldo launches his CR7 By News Photo - Getty Images