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Sportswear tends to be pushed aside when we discuss fashion. What else is there to say about an attire that has to follow the strict rules of a particular game or sport, such as golf, right? Well, maybe there are some things we can address when it comes to style on the course. Joanne Chin and Jacqueline Lau established the women’s golf apparel brand Fairmonde in 2021 to fill gap in the industry.
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Sabah-based Fairmonde fills gap in women's golf apparel while addressing gender inequality in the sport