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Definition: A family brand refers to when a manufacturer uses the same brand name on two or more individual products
What Is Family Branding? Pros, Cons & 4 Examples
Millennials Universal Marketing Dictionary
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Brand Equity: Definition, Importance, Effect on Profit Margin, and Examples
What Are the 5 Ps of Marketing? Core Principles to Build Your Strategy
4 Ps of Marketing: What They Are and How to Use Them
Used Book in Good Condition
AMA Dictionary of Marketing Terms
Dictionary of Marketing - Oxford Reference
Universal Marketing Dictionary
The Coca-Cola Company: Refresh the World. Make a Difference