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How VidCon's Gen Z attendees see TikTok vs. Instagram Reels vs. Shorts - Digiday

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The gap between TikTok and Instagram Reels and Shorts isn't too far off for the teens, tweens and twentysomethings who attended the annual creator economy confab.

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TikTok vs Reels vs Shorts: Performance Data, cpm shorts

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TikTok vs Reels vs Shorts: Performance Data