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Hokas: The Ugly Shoes Now Worth Billions of Dollars - WSJ

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How Uggs, Hoka, and Tevas Helped Build Deckers' $2.5 Billion Ugly-Shoe Empire - Bloomberg

Hokas: The Ugly Shoes Now Worth Billions of Dollars - WSJ

Hokas Shoes Were Once Ugly, but Now They are Worth Billions of Dollars.

How Uggs, Hoka, and Tevas Helped Build Deckers' $2.5 Billion Ugly-Shoe Empire - Bloomberg

Crocs Are Cool. Yes, Really. - WSJ

Hokas Shoes Were Once Ugly, but Now They are Worth Billions of Dollars.

How Uggs, Hoka, and Tevas Helped Build Deckers' $2.5 Billion Ugly-Shoe Empire - Bloomberg

Crocs Are Cool. Yes, Really. - WSJ

Hokas: The Ugly Shoes Now Worth Billions of Dollars - WSJ