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The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding

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Discover the critical role of design in rebranding through the lens of J.C. Penney

The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

JCPenney - Wikipedia

JCPenney - Wikipedia

Top 10 Best (and Worst) Company Logo Redesigns Ever

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

JC Penney, Retail Management Project

Any bad experience since Currency.com rebrand as Dzengi.com? I don't see much information on the web since this rebranding occurred. - Quora

J.C. Penney's Long, Slow Decline to Bankruptcy