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Lessons in pricing strategy from JCPenney explores how JCPenny positioned itself and how pricing strategy research may be helpful.
A hands-on PowerPoint template of McKinsey's Pricing Strategies Matrix Framework for any business leader and marketer to use on the job.
McKinsey's Four Pricing Strategies Framework Matrix Template
How To Leverage Pricing Research to Reinforce Your Product Lines for Customer Price Sensitivity
A hands-on PowerPoint template of McKinsey's Pricing Strategies Matrix Framework for any business leader and marketer to use on the job.
McKinsey's Four Pricing Strategies Framework Matrix Template
Pricing in a proliferating world
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Pricing Strategies: Measuring and Retaining Value — Wharton
Pricing Strategies: Measuring and Retaining Value — Wharton
Lessons from the failure of J.C. Penney's new pricing strategy
Pricing strategies in marketing
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