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Jockey New Collaboration With Rachel Zoe

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Jockey International Case Study Summary Jockey is a manufacturer and retailer of underwear and sleepwear for men, women and children. In their latest campaign they launched a new advertising campaign named “Redefining Comfort” that featured Rachel Zoe endorsed “Must-Haves.” “The campaign was created to convey a more glamorous side of classic Jockey products, and aims…

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