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Lego Uses Gender Stereotypes To Get Girls Building

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Danish toy maker Lego has long been a childhood favorite around the world, but the brand has struggled to maintain mass appeal to both girls and boys. While Lego bricks were initially designed as a unisex
Danish toy maker Lego has long been a childhood favorite around the world, but the brand has struggled to maintain mass appeal to both girls and boys. While

Lego makes Friends with girls at last

Lego vows to remove gender bias from its toys and marketing : NPR

Lego - Latest News and breaking headlines - Benzinga

Lego's return to gender neutral toys is good news for all kids. Our research review shows why

Lego Builds Stronger Ties to Girls - WSJ

The LEGO Group to remove gender bias and harmful stereotypes from LEGO products and marketing - Jay's Brick Blog

Lego's return to gender-neutral toys is good news for all kids

How did Lego become a gender battleground? - BBC News

Lego Uses Gender Stereotypes To Get Girls Building

Lego yanks 'gender bias and harmful stereotypes' from its toys

Lego's Message to Girls and Their Parents: Ditch 'Perfect

Lego to remove gender bias from its toys after enlightening child survey - Positive News

Two More Inspiring Gender-Neutral LEGO Ads - Sociological Images