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The history of Levi's jeans shows that the power of a really good idea - like super-durable clothing that people like to wear - can make for a business that stays strong for more than 160 years.
The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana
The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana
Levi's Life Is Calling Spring Summer 2010 Ad Campaign
Vintage Wrangler jeans let folks in the 1950s get some rodeo style - Click Americana
Levi's New Stretch Is Selling Directly to Consumers - WSJ
Jeans: A Cultural History of an American Icon: Sullivan, James: 9781592402892: : Books
Rediscovering the Levi's 501, The World's First Blue Jeans
How Old Are Levi's Jeans?, Smart News
The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana
Levi's Celebrates 150 years Of 501®: 10 Key Moments In The History Of This Denim Icon - Long John