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Lululemon Might Win Men Over with Powerful Strength to Be Ads

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Lululemon chose five men with personal stories worth sharing for its new campaign aimed directly at men and masculinity.

Lululemon launches 'largest ever' global brand campaign, Marketing

Lululemon kicks off first global advertising campaign - The Globe and Mail

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LULULEMON RELEASES FIRST GLOBAL CAMPAIGN FOR MEN

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Lululemon Says Sales Soar but Supply Chain Remains a Concern - The New York Times

Lululemon's next target is mindfulness for men

LULULEMON RELEASES FIRST GLOBAL CAMPAIGN FOR MEN

The Economics of Lululemon - Hivelr

lululemon's Digital Marketing Strategy