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Lululemon chose five men with personal stories worth sharing for its new campaign aimed directly at men and masculinity.
Lululemon launches 'largest ever' global brand campaign, Marketing
Lululemon kicks off first global advertising campaign - The Globe and Mail
How Lululemon Dominated the Athleisure Category
LULULEMON RELEASES FIRST GLOBAL CAMPAIGN FOR MEN
Is Lululemon Still In Style Of Music Video International Society of Precision Agriculture
Lululemon Says Sales Soar but Supply Chain Remains a Concern - The New York Times
Lululemon's next target is mindfulness for men
LULULEMON RELEASES FIRST GLOBAL CAMPAIGN FOR MEN
The Economics of Lululemon - Hivelr
lululemon's Digital Marketing Strategy