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These un-retouched photos are garnering major praise.
Women hail £14 scrub for banishing stretch marks in dramatic 'before and after' - Mirror Online
ASOS praised for using models with stretch marks - 9Honey
The Internet Is Obsessed With These ASOS Models' Stretch Marks
ASOS Models Are Showing Their Stretch Marks And The Internet Is Loving
ASOS DESIGN Curve ruched cut-out swimsuit in purple check print
ASOS uses 'beautiful' untouched photos of models baring STRETCH MARKS on their bottoms and shoppers are thrilled
ASOS praised for using untouched photos of model's stretch marks - NZ Herald
Asos Is Featuring Swimsuit Models with Stretch Marks and Acne Scars
ASOS Stopped Airbrushing Swimsuit Models Bodies
ASOS Features Models That Actually Look Like Human Women
What We're Loving Right Now
ASOS now has swimsuit ads that embrace stretch marks instead of airbrushing them out
ASOS hasn't been editing out models' stretchmarks and people love it