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- Product Pages Need to Show 'Estimated Shipping Costs' (Yet 43% of Sites Don't) – Articles – Baymard Institute
Product Pages Need to Show 'Estimated Shipping Costs' (Yet 43% of Sites Don't) – Articles – Baymard Institute
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64% of users look for a shipping cost estimate on the product page, before deciding to add a product to the cart. Yet, 43% of e-commerce sites don't show it. See our test findings on why PDPs need a shipping estimate.
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