Nike & women: Fitness or fashion?
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Nike wants women, lots of them. It certainly needs them if it’s going to achieve its aim of $11bn in women’s activewear sales by 2020 from the current $5.7bn. A little over-ambitious? Perhaps not. The segment grew 20% in Nike’s last financial year, double the rate of its men’s business. Christina Shi, head of Nike’s…
Passion for Fashion or Passion for Fitness?, by sportschick18, Corgi Time
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