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The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

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For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.

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Influencer: The New Science of Leading Change, Second Edition: Grenny, Joseph, Patterson, Kerry, Maxfield, David, McMillan, Ron, Switzler, Al: 9780071808866: : Books