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At the end of 2018, Old Navy’s top executive, Sonia Syngal, told her merchandising team to rethink the brand’s plus-size department. Almost nothing was off limits.
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Old Navy overhauls plus-size women's fashion in $32 billion US market
Bloomberg] Old Navy Tries to Normalize Plus-Size Apparel in Growth
Uncategorized - An Outside Chance
Old Navy overhauls plus-size women's fashion in $32 billion US market
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Research report 2013/14. Studio Retail. English version by Strelka
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