Peloton unveils 'critical' brand relaunch, as the struggling company eyes growth
4.8 (408) · $ 9.00 · In stock
After reporting a loss of $2.8bn in 2022, Peloton is betting on a relaunch to turnaround the business, moving away from its bike brand positioning and pursuing a new visual identity to appeal to more customers.
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Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover
