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SKIMS Arrives In NYC—With A Little Help From The Rockettes! Rhuigi Villaseñor Exits Bally
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New Yorkers, give a warm welcome to SKIMS. The innovative shapewear and lifestyle brand opened its first-ever retail activation in Manhattan today, unveiling a summer-themed pop-up shop which will be brimming with SKIMS essentials, as well as treats from local gem, Morgenstern’s Ice Cream. To help spread the word, SKIMS teamed up with the Radio City Rockettes, who performed their iconic kickline in front of their home venue while dressed in the brand's best-selling Seamless Sculpt Collection. Talk about stopping traffic! The eye-catching iris blue pop-up store, designed by Willo Perron of Perron-Roettinger, is open now at 620 Fifth Avenue.
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