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Problem. ING Direct, Canada’s largest online bank, was doing things differently. They needed a new name to support a fresh take on banking. Research insights from thousands of ING employees and customers indicated it was time for a bold change to match the company’s bold personality and reputation. Solution. Be counter-intuitive. It is one of […]
Examples of Nissim's responses in the naming to definition task
Revenge (aka The Stars' Tennis Balls) by Stephen Fry
OSP Home Furnishings Katheryn Storage Bench in Tangerine Fabic
Is The Orange Peel Theory For Real? Experts Weigh In
Ancient Xiangqi Classics: Secret in the Tangerine Volume 2
Ancient Xiangqi Classics: Secret in the Tangerine Volume 2
This little-known Japanese fruit now has a cult following
Check out this great listen on . An excellent book by a genius”, said Kurt Vonnegut, Jr., of this now-classic exploration of the 1960s
The Kandy-Kolored Tangerine-Flake Streamline Baby
Perfect Brand Name Rozdeba Brand & Co.
Bits and Pieces of Brands = Trademarks
Latha's creations - Brand Identity A canteen / soon to be cloud
Tangerine's racing trains » Strategy