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Our powerful campaign helped a major athletic brand reach a massive, untapped demographic: women.
Under Armour I Will What I Want Campaign
I Will What I Want - Gisele, Droga5, Under Armour, D&AD Awards 2015 Pencil Winner, Art Direction for Digital Marketing
I Will What I Want, and I Want to Be Me
Gisele Bundchen punches back at critics in new Under Armour ad
Under Armour's New Sports Bras Will Help You Navigate the Problems of Womanhood - Racked
UnderArmour: “I Will What I Want” –Sloane Stephens
Under Armour - Gisele Bündchen - I Will What I Want
gisele bundchen in under armour's i will what i want - Critical Media Project
Under Armour: Giselle: I Will What I Want – daniel perlin