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#x201C;We kept getting gentle reminders from people that it’s not just women with periods,” Miki Agrawal, founder and CEO of Thinx, tells Yahoo Canada. In response, the company spent a year developing a boyshort product in consultation with trans men and non-binary people who might use it. Now the new slogan for Thinx is “For people with periods” and one of their campaigns features model Sawyer DeVuyst, who is a trans man.
“We kept getting gentle reminders from people that it’s not just women with periods,” Miki Agrawal, founder and CEO of Thinx, tells Yahoo Canada. In response, the company spent a year developing a boyshort product in consultation with trans men and non-binary people who might use it. Now the new slogan for Thinx is “For people with periods” and one of their campaigns features model Sawyer DeVuyst, who is a trans man.
“We kept getting gentle reminders from people that it’s not just women with periods,” Miki Agrawal, founder and CEO of Thinx, tells Yahoo Canada. In
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