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From equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the spotlight now more than ever. While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.
Unbundling sponsorship of women's sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report
The evolution of women's sport and what it means for marketers
The Rise Fall and Rise of Women's Sport
Global Interest in Women's Sports is on the Rise - Nielsen Sports
The future of sports sponsorship? Women's sports
Women's Sports Saw Historic Popularity Growth in 2022
Female Sports Executives See Growth Ahead and Challenges
Women's Sports Are an Economic Force - Ms. Magazine
There is a real and growing demand for more women's sport in the UK - Nielsen Sports
The Olympics Is the Biggest Platform for Gender Equality in Global Sports
WOMEN'S SPORTS VIEWERSHIP ON THE RISE - – The Power of Total Video
The Inclusivity of the Olympic Games Is Key to Widespread Fan Appeal
Women's sports popularity is growing, according to Nielsen study - Global Sport Matters