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High shipping costs are probably to blame, increase goes into effect April 17.
to raise Prime membership cost to $99 per year, up from $79
Ars Technica
How Much Does Prime Cost (And Is It Worth It)?
launches free music streaming
Prime price increase: yearly subscriptions jump from $99 to
Is the $139 Prime Subscription Still Worth It? - WSJ
2014 Ars Technica
5 Ways to Avoid Paying $139 for Prime
The real price of Prime
How does pay for free shipping?
Prime Membership Price Increasing $20 Per Year
Is Prime Still Worth It?