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The Advertising Standards Authority (ASA) received 24 complaints that the ads' use of nudity was gratuitous and objectified women by sexualising them and "reducing them to body parts".
Adidas sports bra ad ban: Got a problem with the bare boobs advert? Ask yourself why
Behind Adidas' bare-breasted sports bra ad
Adidas sports bra ads banned for being likely to cause widespread offence, Advertising
▷ The CONTROVERSIAL ADIDAS AD and its photo of 40 BREASTS
Adidas Defends Sports Bra Advert Banned For Being 'Too Explicit
adidas' advertisements of nude women breasts banned
Adidas sports bra advertisement banned in U.K. for 'explicit nudity' - National
Adidas sports bra advertisement banned for showing women's breasts
Adidas advert showing women's breasts banned for explicit nudity
Controversial Adidas ads banned for 'explicit nudity
Controversial Adidas ads banned for 'explicit nudity
Adidas Sports Bra Ads Banned in UK Over Claims of 'Gratuitous' Nudity