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DTC underwear brand Parade is one of many upstart challengers in the category that was once dominated by Victoria’s Secret.
Hurun Report - Info - E-Pal · Hurun US Under30s 2022
How MeUndies Convinced People They Need an Underwear Subscription, Banknotes
How underwear brand Parade reached $10 million in revenue in 2020
Direct-to-consumer Underwear Brand Parade Valued at $200 Million
Parade Underwear Line Is at Target & Prices Start at $10
Parade to be bought by Fruit of the Loom licensee Ariela
This Viral Underwear Brand Sells a Million Pairs Every Year — Here's How You Can Get It Exclusively on Sale
Why underwear is becoming fashion's most exciting category
What happened to Parade underwear start-up
Gen Z Underwear Startup Nears Sale, Highlighting New Phase of Retail M&A — The Information
Sustainable Intimates Brand Parade Launches At Target
This College Dropout's $200 Million Company Is Changing How Gen Z Buys Underwear