4.8 (781) · $ 22.50 · In stock
With consumers feeling the pinch and spending less, how should publishers and their advertising clients react? According to Brand Metrics’ Sean Adams, they should invest in brand marketing activity and measure the right metrics.
PDF) Cross-category indulgence: Why do some premium brands grow during recession?
Cost of living crisis: 3 strategies for brands to help consumers deal with the squeeze on incomes
Total Licensing Winter 2023 by Total Licensing - Issuu
PDF) Emerging Digital Spaces in Contemporary Society: Properties of Technology
Runners-Up From Our Fifth Annual Student Editorial Contest - The New York Times
InPublishing: Brand Metrics
InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis
The secrets of 150 CEOs by Asim Zafar - Issuu
Research: The Platform for Competitiveness Innovation and Growth by OECS Commission - Issuu