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Despite the women’s category being a dominant contributor to the revenue of the Indian innerwear market, the sales of traditional lingerie makers continue to be terribly low. Yet, Enamor has managed to stay amongst the market leaders. The company in 2019 was acquired by Advent International, a US-based private-equity investor. What does this mean for its future?
Enamor celebrates the fabulousness of all women, embracing their
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Enamor, A brand owned by Modenik Lifestyle, recognized as one of
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