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Planning is critical in successful execution of store solutions like fixtures

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Fixture is a critical element in elevating customer experience in a store. Devang Doshi, Director at Kathiawar Stores, a household name in Hyderabad in lingerie and cosmetics retailing, talks about the retail brand’s approach to store solutions like fixtures, in this exclusive conversation with Retail4Growth, presented in association with Naman In-Store.  

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