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Why a sports-first marketing strategy will provide brands with long-term loyalty - Digiday

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Manny Puentes, general manager, advertising, Genius Sports With more than 100 million annual viewers, the Super Bowl has long been the marquee advertising event of the year. The upcoming 2024 event has outpaced expectations, with Paramount reporting that its inventory has already sold out. This sold-out inventory is the latest evidence of how essential a […]

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