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DBApparel UK hired Sixty to promote lingerie brand Playtex to older women

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DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.

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The designers making lingerie that women actually want to wear

Playtex Super Look Light Shaping Full Brief : : Clothing, Shoes & Accessories

Lingerie brand Playtex rebrand targets over-50s

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1960s Playtex Bra and Girdle Commercials

The designers making lingerie that women actually want to wear

The designers making lingerie that women actually want to wear

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Lingerie brand Playtex rebrand targets over-50s

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Playtex Brand History