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Yes, you read that right, Bonds, Australia’s favourite underwear brand, is starting a national conversation about the underwear needs of men with ‘Turtlenecks’ versus men with ‘Crewnecks’ in a new campaign developed by Clemenger BBDO Melbourne.
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Bonds underwear's circumcision-themed ad gives both 'crewnecks
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Bonds brings 'dad-bods' into the spotlight in new Clemenger BBDO
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