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• Comparison of Lululemon's discounts with other brands [7].

Comparison of Lululemon's discounts with other brands [7].

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Path diagram of Model 2. ∗∗ indicates the significance level at 1%.

55707 PDFs Review articles in MARKETING STRATEGY

55707 PDFs Review articles in MARKETING STRATEGY

95866 PDFs Review articles in QUALITY CONTROL

Comparison of Lululemon's discounts with other brands [7].

Path diagram of Model 2. ∗∗ indicates the significance level at 1%.

93761 PDFs Review articles in MARKETING COMMUNICATION

93761 PDFs Review articles in MARKETING COMMUNICATION

Path diagram of Model 1. ∗∗ indicates the significance level at 1%.

55707 PDFs Review articles in MARKETING STRATEGY