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Whether you view it as an inspirational rallying cry or a bullying command, the Just Do It slogan is hard to avoid in modern life.
How Nike's Just Do It Slogan Turned the Brand Into a Household Name
Just Do It': The surprising and morbid origin story of Nike's slogan - The Washington Post
Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits
How did Nike come up with its iconic slogan 'Just Do It'? - Quora
The evolution of Nike
Why Nike's Branding Works. Nike, oh Nike, the brand that speaks to…, by Tomiwa Kaiyewu
Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden : NPR
Dan Wieden, Adman of Nike 'Just Do It' Fame, Is Dead at 77 - The New York Times
How Nike became the brand to imitate