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• The 'internet's favorite underwear' brand, Parade, is sold

The 'internet's favorite underwear' brand, Parade, is sold

4.9 (244) · $ 11.99 · In stock

The manufacturer and licensee of Fruit of the Loom buys the DTC intimates retailer.

These $9 Underwear Had a Waitlist of Over 70,000

Parade Releases Cotton Candy Underwear Collection

Parade Donating 1,000 Pairs of Underwear to LGBTQ+ Centers

Parade x Urban Outfitters Collaboration

The low-rise trend doesn’t have to be for you — Parade’s full-coverage brief hits new heights with the held-in feeling you love. Breathable, flexible

Parade Women's Re:Play High Waisted Briefs - Hot Honey XS

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Parade: Reimagining a Value Brand

It's time for an underwear revolution - Writers Workshop

The 22 Best Places to Buy Underwear of 2024

How Parade Underwear Took Over Instagram - The New York Times

All Underwear – Parade