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Bleaching cream companies, with the help of Bollywood male stars are making huge profits.
Dark is beautiful: the battle to end the world's obsession with lighter skin, Inequality
Expert Detail, MSUToday
Skin lighteners – News, Research and Analysis – The Conversation – page 1
Do Indian audiences prefer dark skinned or fair skinned male actors in romantic or negative roles? - Quora
What does the 'perfect man' look like now?
Most Desirable Men on TV 2020: Meet The Times 20 Most Desirable Men on Television 2020
Bollywood – information, recherche et analyse – La Conversation
Why do people say 'tall, dark, and handsome' when they actually mean 'tall, white, and handsome'? - Quora
An young tall, dark and handsome Indian Bengali man in a front open western jacket smoking
Shah Rukh Khan – News, Research and Analysis – The Conversation – page 1
Indian men are swapping 'tall, dark and handsome' for 'tall, fair and debonair', MSUToday
Tall, dark, handsome grooms no longer impress women, says study
Tall, pale and handsome: why more Asian men are using skin-whitening products