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Adidas has announced its next collection will be a mix of digital and physical items, and will be sold as NFTs produced with collaborators such as Bored Ape Yacht Club.
Adidas to enter the metaverse with first NFT products
Adidas Releases POAP NFTs and Enters Metaverse - CoinCodeCap
Adidas To Enter The Metaverse With First NFT Products, 57% OFF
Adidas looks to build long-term brand loyalty with 'dynamic' ALT NFT drop - SportsPro
Adidas' first NFT drop earns $23 million
Adidas Originals Teases Entry Into the Metaverse
The Metaverse Is Cool Now, So Adidas Bought a Bored Ape NFT - Crypto Briefing
Adidas, Prada team on open-metaverse NFT project - Just Style
Adidas: Into the Metaverse
Adidas Originals: Into the Metaverse (ITM): Become part of the global brand