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How the secretive Smyths turned a Mayo shop into a global toy titan

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It might be hard to imagine for any parent dragged around the colourful and cavernous aisles of Smyths this Christmas, but the toy chain began life as a newsagent’s sideline.

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Smyths Toys

Padraig Doherty (@PDohertyMoyne) / X

Meet the Smyths, the Mayo family turning toy retailing into

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