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Lux Industries Limited won the legal battle against Amul Macho regarding their latest TVC, starring Varun Dhawan, marking it as a thumping win to reiterate Lux’s strong brand equity over baseless claims
Voice - Lux, Updated VO 2017 - English
Lux Cozi wins over Amul Macho as ASCI dismisses 'baseless, false' complaint - MediaBrief
Year-ender 2021: ' Traditional retail will be back with a vengeance' – Ninad Umargekar, Marketing
Objects - Histories) Kajri Jain-Gods in The Bazaar - The Economies of Indian Calendar Art-Duke University Press Books (2007), PDF, Postcolonialism
Lux Cozi wins the plagiarism battle against Amul Macho, Advertising
Lux Cozi vs Amul Macho : ASCI dismisses complaints against Lux Cozi ad, ET BrandEquity
Priyanshi Verma - Legal Intern - W.S. Kane & Co.
Lux Cozi wins over Amul Macho as ASCI dismisses 'baseless, false' complaint - MediaBrief